You need visibility and sales for your online course. I deliver launch strategy and copy to achieve these goals.

Get everything you need to launch your course from pre-launch strategy to sales pages and emails.

As a launch strategist and copywriter, I help busy coaches, educators, and creatives launch their online courses so that they can reach more clients in less time while creating passive income.

With over 15 years of experience writing copy and content for my own blog, I now use my marketing skills to create email sequences and sales pages for course creators.

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Hi, I’m Sandy!

A ramen-obsessed, pizza-loving-to-the-extreme mom of two, and an expat.

I was a food and travel blogger for over 15 years until I realized that I could use my writing and marketing chops to help other busy moms run their businesses.

I focus on tapping into what makes you unique and stand out from other coaches and course creators. And I’m also committed to helping you streamline your launch processes so that you can launch and re-launch with ease.

If you are a course creator needing help with strategy and copy – from growing your email list to sales pages and email marketing, I’m here for you.

If you spend more time in the trenches of marketing funnels (and pulling your hair out over insane amounts of writing!) than actually working with your clients and doing the things you love (family? life? who?)…

…reach out, and let’s change all this for the better.

Imagine having a successful and streamlined launch, with copy that sounds like you, and without the burn-out.

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What Clients Are Saying…

Sandy audited the sales page copy for my online course, Sprout School.

It was great having an outside perspective on my sales page – someone who could objectively find the gaps in my copy.

Sandy was super friendly and easygoing. Her audit report had so much gold in it. I appreciated the video walkthrough and the Zoom call where she took the time to explain things.

For anyone who is thinking of working with Sandy, I say, “Do it!” If you’ve written your own sales page but aren’t sure if it’s perfect or the best it can be, then reach out to Sandy. Her tips and tricks have helped me get my head around what I can improve on my sales page copy that will in turn improve my sales.
Chloé Thomson
Horticulturist and Founder, Sprout School
Sandy strategized a new course launch for my company, from sales pages to email campaigns. She wrote compelling and informative messages to attract customers.

Sandy is professional, organized, and creative. She took the time to understand my industry and the needs of my clients. I relied on her expertise to craft important messages that captured my voice.

Working with Sandy has allowed me to get back time in my schedule, and now I can concentrate on other aspects of my business.
Kim Stodghill
Founder, Stodghill College Consulting
I was launching a paid membership and needed professional help to write the email sales sequences.

Sandy offered a complete done-for-you solution, which was a relief, and I appreciated that she listened and incorporated my feedback. I didn’t need to worry about anything. She provided all the necessary copy and guidance, making the implementation process very smooth.

Despite the challenge of launching during the busy end-of-year season, Sandy remained incredibly organized and met all our deadlines. She is amazing and I happily recommend her services to anyone in need of launch copywriting.
Dana Elena Musoiu
Founder, Mumpreneurs UAE
As a new course creator, I wasn’t sure what steps to take to launch my course successfully. I found Sandy’s advice and strategy very useful. She also helped me dig deep into the course positioning and direction, which was extremely valuable.

After our strategy session, I had clarity on how to build a stronger foundation before launching. I would definitely recommend Sandy, especially for how approachable and direct she is.
Dina
Psychologist / Course Creator
I would 100% recommend Sandy to anyone who needs copywriting help.

Working with Sandy was a great experience. She produced copy for my team that was excellent.

She listened to our needs and incorporated everything that was important to convey our unique product and company.

She worked really hard to produce something we were all proud of.
Kirsten Decker
Marketing Director, New Leaf Microgreens
Sandy is creative, diligent, and talented. The experience of working with her was amazing. She was able to extract the information she needed in an efficient and non-intrusive way. She pushed things forward and made it all happen. This really put me at ease.

Sandy writes with insight and can tell your story in a powerful way, not only expressively but visually as well.

Her case study is something that I can use time and again to solicit new clients, promote my business and showcase my brand.
Tina O’Keeffe
Founder and CEO, Stow and Behold
A little More about me…

I grew up in New York City (Brooklyn, baby!) and moved to the UAE in 2007.

I’m now a course launch strategist & copywriter based in Dubai and RAK.

What was originally supposed to be a two-year stint has now turned into “home” and my two kids were born and raised here.

My kids and I are ramen and pizza fanatics and relish making both from scratch.

Favorite color: yellow.

Proudest accomplishment: earning a black belt in taekwondo while in my mid-40s: proving it’s never too late to achieve one’s dreams.

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