Increase Email Open and Click-Through Rates with Segmentation and Personalization

Emails are not one size fits all.
Emails that are personalized through segmentation get consistently higher open rates because they are more targeted and, thus, more relevant.
Think of Netflix, Spotify, and other companies that personalize recommendations based on your interaction with the app or website.
So how can you use email segmentation and personalization to build a better email experience for your subscribers?
What is Email Segmentation?
Email segmentation is the process of dividing your email list into smaller, more targeted groups based on specific characteristics or behaviors.
For example, you could divide your list based on demographics, geographic location, purchase history, and more.
The benefits of email segmentation include:
What is Email Personalization?
Email personalization is the process of customizing your email content based on specific data about your subscribers.
This could include their name, location, past purchase history, website activity, and more.
The benefits of email personalization include:
Use Email Segmentation and Personalization Together
Email segmentation and personalization go hand in hand.
By segmenting your email list, you can create targeted campaigns that speak directly to the needs and interests of each group of subscribers.
And by personalizing your emails, you can create a more engaging and relevant experience that builds trust and loyalty with your audience.
Use the data in your ESP (email service provider) to get started with email segmentation and personalization.
You can gather more segmentation data by:
Having data is great – just remember to always be testing, iterating, and refining.

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