Launch Strategy & Copy:
Sales Page – Stodghill College Consulting
- Created a short-form sales page to market a multi-day workshop
- Also crafted launch emails and social media copy
Launch Emails – Mumpreneurs United
- Strategized the copy for a beta launch of a business membership site
- Wrote a pre-launch email sequence + a launch email sequence
EMAIL Marketing and Strategy:
Stodghill College Consulting
- Produced weekly email newsletters.
- Repurposed content into blog posts, social media, Facebook Lives, and YouTube videos.
IVF Support UAE
- Created a welcome email series to nurture new subscribers to book a consultation.
- Also performed website audit, refreshed web copy, and advised on content marketing strategy.
Dwellin – Mobile App
- Created a welcome email series to encourage app adoption and educate users on home maintenance and home warranty coverage.
- Rewrote app descriptions on Google Play and App Store
- Created Facebook ads
IVF Support UAE
- Created a welcome email series to nurture new subscribers to book a consultation.
- Also performed website audit, refreshed web copy, and advised on content marketing strategy.
Divine Mercy Centre
- Produced quarterly email newsletter for a nonprofit in Tanzania (headquartered in Texas).
CASE STUDIES:
Stow and Behold
- Created a 700-word business case study for a professional organizer highlighting one of her customer success stories:
- “How Stow and Behold Helped a Struggling Mom Organize Her New Home and Restore Calm”
40 Prado Homeless Services Center
- Created a 1000-word business case study for a nonprofit highlighting one of their client success stories:
“How 40 Prado Helped a Retired and Widowed Senior Citizen Avoid Homelessness and Get Back on Her Feet“
CONTENT / BLOGS:
New Leaf Microgreens
- Created a multi-page media kit for a vertical farm in the UAE that produces microgreens from organic seeds
- Wrote copy as well as created the graphic design
Family Travel Middle East
- Researched and wrote SEO long-form travel articles using target keywords:
Dubai Travel Planner
- Researched and wrote SEO long-form travel articles using target keywords:
Ginger and Scotch
- Created a content marketing strategy: defined target audience, target-keyword research, blog post creation, and editorial calendar.
- Created and managed affiliate marketing for revenue generation.
- Search engine optimization of entire website.
- Created an email challenge series and monthly newsletters.
- Managed social media accounts.
Ginger and Scotch
- Created a content marketing strategy: defined target audience, target-keyword research, blog post creation, editorial calendar.
- Created and managed affiliate marketing for revenue generation.
- Search engine optimization of entire website.
- Created an email challenge series and monthly newsletters.
- Managed social media accounts.
Ella’s Creamery
- Website Copy Audit
- Refreshed all website copy.
- Created blog posts to increase brand awareness, sell services (kids’ parties), and increase organic search traffic.