Strategy & Clarity Sessions

For when you need to talk to an expert to tell you how to make your next launch successful.

You have so many ideas and questions swirling around in your head; you’re getting so overwhelmed and don’t know what to tackle first.

Or you do small spurts of marketing, here and there, but you’re not moving any noticeable needle and nothing seems to make sense after a while.

Or you’ve launched piecemeal because of time and budget restrictions and now you want to know how to scale and launch strategically so you can get better results with less effort.

I’ve got your back. You can book a 60-minute ask-me-anything session or check out the different sessions below to focus on a specific launch phase.

Select a session or scroll down to see the different options

Launch Foundation
Clarity Session

Just like a rocket ship can’t launch without a solid foundation and fuel, you too need to build a firm foundation to launch successfully.

What does this mean?

Note: you don’t need to have your course (or membership) already created to launch. And this is one thing we’ll talk about on our clarity call. How to launch in “beta” mode and create your course after you’ve already sold it.

Having a firm foundation means:

  • Knowing your ideal audience so you can focus your marketing efforts on the right people. We’ll talk about how to do audience research. Even if you don’t have an audience or email list yet.
  • Having a firm grasp of your offer and the transformation your course provides. We’ll talk about why this is absolutely foundational to your launch success and how to optimize your offer.
  • Leveraging your uniqueness so you can stand out from other creators offering a similar course or membership. We’ll talk about how this fits under personal branding and why it’s crucial to your sales growth.

This clarity session is perfect for you if:

  • You have an idea for a course, but don’t know how to get started.
  • You’ve launched, but you’re not attracting the right people. Or people aren’t buying because they’re confused and don’t know what you’re selling.
  • You’re overwhelmed by all the information out there and want to ask questions 1:1 with a real person who lives and breathes launch strategy.

What you’ll walk away with:

  • An overview of the activities involved in launching an online course.
  • An understanding of how to validate your course idea.
  • Ideas on how to attract your ideal audience and grow your email list.
  • Suggestions of a few simple business tools you’ll need for a launch.
  • The top 3 things you need to do right away.
  • A sample launch calendar based on your specific needs.

How to book:

  1. Click the button below to complete a short questionnaire.
  2. After receiving the completed questionnaire, I’ll send you an invoice and a calendar link to book a strategy session.

Your investment is USD $200 for a 60-minute session

Pre-Launch
Strategy Session

One of the biggest reasons that a course fails to generate sales is because it was launched without warming up the audience first.

What does this mean?

The hard truth is that you can’t expect someone to buy your course just because you announced it was available for purchase. I know that’s rough to hear and I wish it were otherwise.

You see, your audience is new to your offer (and maybe even new to your world!) and needs time to believe that your course is right for them. Which is where the pre-launch phase comes in.

Before someone can buy your course, you have to tackle head-on the misconceptions and limiting beliefs they may have. And the more expensive your course, the more misconceptions you may need to tackle so the longer your pre-launch phase will be.

For example, maybe people aren’t signing up for your art course because they think the supplies are expensive. So you create pre-launch content to let them know that beautiful art can be done on a limited budget and detail out how.

This strategy session is perfect for you if:

  • You don’t have a pre-launch strategy and need to understand how to create one.
  • You need help understanding your audience’s misconceptions and limiting beliefs to create content around that.
  • You need ideas on how to grow your email list so you have an audience to launch to
  • You need help creating the pre-launch strategy in its entirety (including audience research, pre-launch emails and pre-launch social media).

What you’ll walk away with:

  • An overview of the activities involved in a pre-launch.
  • How to uncover your audience’s misconceptions and limiting beliefs.
  • The top 3 things you need to do right away.
  • A sample pre-launch calendar based on your specific needs.

How to book:

  1. Click the button below to complete a short questionnaire.
  2. After receiving the completed questionnaire, I’ll send you an invoice and a calendar link to book a strategy session.

Your investment is USD $200 for a 60-minute session

Scaling and Launching
Strategy Session

You’ve had a great launch and now you’re ready to scale. Maybe you also want to step back and delegate tasks to a small team. You’re struggling with interpreting your launch data and knowing what your next steps should be.

This strategy session is perfect for you if:

  • You want to understand your existing launch data or how to better track your data >> We’ll go through your data or I’ll give you a template on how to collect it.
  • You’re ready to scale your launch and need ideas for how to do it >> We’ll talk about organic growth, collaborative growth, and ad strategy.
  • You want your next launch to be less stressful >> We’ll talk about streamlining process improvements, and delegating.
  • You want to create a launch event (like a webinar, 3-day challenge, masterclass, bootcamp) but don’t know how >> We’ll brainstorm ideas and create an action plan.

What you’ll walk away with:

  • A better understanding of your launch data.
  • Strategies for scaling your next launch.
  • Ideas on how to create a launch event and grow your email list.
  • The top 3 things you need to do right away.
  • A sample launch calendar based on your specific needs.

How to book:

  1. Click the button below to complete a short questionnaire.
  2. After receiving the completed questionnaire, I’ll send you an invoice and a calendar link to book a strategy session.

Your investment is USD $200 for a 60-minute session

Hi, I’m Sandy!


A ramen-obsessed, pizza-loving-to-the-extreme mom of two, and an expat.

I was a food and travel blogger for over 15 years until I realized that I could use my writing and marketing chops to help other busy moms run their businesses.

I focus on tapping into what makes you unique and stand out from other coaches and course creators. And I’m also committed to helping you streamline your launch processes so that you can launch and re-launch with ease.

If you are a course creator needing help with strategy and copy – from growing your email list to sales pages and email marketing, I’m here for you.

If you spend more time in the trenches of marketing funnels (and pulling your hair out over insane amounts of writing!) than actually working with your clients and doing the things you love (family? life? who?)…

…reach out, and let’s change all this for the better.

Imagine having a successful and streamlined launch, with copy that sounds like you, and without the burn-out.

What Clients Are Saying…